New Atlantic Trade and Investment (NATI)
Atlantic Canada's ICT sector is punching above its weight when one considers our population size and density, however the sector is held back from its full potential by a lack of regional coordination. Capstone delivered a strategy and action steps and target metrics providing ATIGS the perfect platform to launch an aggressive and innovative plan to grow the Atlantic ICT Sector.
Company
The Atlantic Trade and Investment Growth Strategy is a homegrown, historic, and ground breaking initiative — the first of its kind in Canada — to grow export and boost foreign investment in the region. Through an unprecedented level of collaboration, the Government of Canada and the four Atlantic provincial governments have committed to working hand-in-hand to create jobs and strengthen the economy by increasing the number of exporters, the value of export sales, export markets and foreign investment in the region. Long-term planning, coordination and collaboration will maximize and leverage resources to achieve strategy targets.
To further support the strategy, the federal and provincial partners have also signed a joint Atlantic Trade and Investment Growth Agreement. Collectively, the partners will invest $20 million over the next five years to implement firm-focused, strategic market development plans to expand Atlantic Canada’s international business activities.
Challenge
Four provincial governments in Atlantic Canada, developed a new Atlantic Trade and Investment Growth Strategy (ATIGS) in 2017. Under this program the governments had a vision to support and drive global competitiveness through export growth in knowledge-based, value-added and resource sectors. Atlantic Canada's ICT sector is punching above its weight when one considers our population size and density, however the sector is held back from its full potential by a lack of regional coordination. Borders and provincial siloing are holding Atlantic Canada's ICT sector back
Solution
Capstone along with the project team contacted more than 100 stakeholders, who were invited to participate in a workshop, an online survey, or both. Five roundtable events included multiple Atlantic provinces discussed the IT sector and their thoughts on restrictions and how to move forward. Through our research a 3 year action plan was developed for implementation success. Using a three-pronged approach to growing the IT sector.
Results
Capstone delivered a strategy and action steps and target metrics providing ATIGS the perfect platform to launch an aggressive and innovative plan to grow the Atlantic ICT Sector. Significant collaboration with targeted funding and definitive export programs come together to promote innovation and spur export. Providing a new mandate and a framework for a collaborative ecosystem where business and government can work together to boost exports and attract foreign investment.